Convert videos bought from itunes onto a PSP format

How can I convert videos bought from itunes onto a PSP format? I have got this question from Yahoo answer recently, convert video bought from itunes onto a PSP format, sound a little complicated. Don’t worry, just following me.

iTunes can connect to the iTunes Store via the Internet to purchase and download music, music videos, television shows, iPod games, audiobooks, podcasts, etc. While iTunes can play a wide variety of video formats, including MP4, M4V and MOV, some videos might have to be converted to be playable on PSP.
Fortunately, PSP Video Converter has a built-in option to convert videos for itunes use with ease. PSP Video Converter with easy and simple user interface supporting a wide range of video formats including AVI, MPEG, MP4, 3GP, WMV, MP3, FLV, MOV, WAV and more.  So of course including the PSP supporting format.

The operation of the program is so simple, if you are not familiar with it, there is a use tutorial for you. with PSP Video Converter, you can surely convert videos bought from itunes onto a PSP format.